Around 25 years ago, I started leading a New Year’s Walk. Initially it was for a small group of friends, brought together by shared experiences on expedition with Operation Raleigh, but it has grown to encompass so many more. Adventurers from over 25 years of international travel, family, fellow speakers, school friends, neighbours, friends of friends etc. all turn up to walk, eat, drink and talk. I have never run the event as a route march, because to me, this is much more than a walk. It’s an important occasion for people to meet socially and enjoy a day in the hills.
Some people will tell you that you must write regular updates on your website, but what if you’ve got nothing to say..? What, in this modern world of Blogging and Social Media, do you do when nothing really happens. I’ll tell you what happens. You write rubbish, post rubbish and spread rubbish. There’s plenty of it out there, with innumerable tales of people’s eating, sleeping and weeping habits. What if we only wrote when we had something important to say..? Lately I’ve not been in the right frame of mind to write. A combination of medical tests, stress, lame excuses and let downs has distracted my creativity. I didn’t want to write rubbish, so I wrote nothing at all. As Cyril Connolly famously wrote in 1933 – “Better to write for yourself and have no public, than to write for the public and have no self’.
For almost 20 years I have worked with the press and media. Our relationship has been a happy one, with both sides benefitting – they have their story and I have free PR (and occasionally a bit of money too!) I’d like to share my experiences over a few blogs to help you work more effectively with the them… Continue reading “Working with the media part I – An overview…”
The 2012/2013 Scottish winter season has caught the eyes of the press on many occasions, due to the high number of avalanche victims. There have been 13 deaths so far, with Journalist (and ex MSP) Dorothy Grace-Elder attracting much attention with her views. Today, she appeared on the Radio 4 programme You and Yours, with the opinion that all Mountaineers should hold rescue insurance. Here’s what I think…